The Idea

Benny was launching limited-edition flavours at Target, so we built the campaign around one idea: make people want it before it’s gone. Rather than another product-first beverage campaign, we borrowed from the warmth, chemistry, and cinematic romance of 90s rom-coms. Each flavour became a memorable moment, turning urgency into desire through playful, story-driven visuals.

The Work

Benny came with a feeling, not a brief. I translated it into the concept, location, storyboard, casting, and visual direction, then led production as Creative Director and Producer and edited the final photo set. Casting was key. You can’t direct chemistry, so I cast Serena Pitt and Joe Amabile, a couple audiences already knew together. Their real dynamic brought the rom-com feeling to life before a word was spoken.

The Result

Over 150,000 views in the first 24 hours, and more than 2,000 new followers for Benny. The launch ran as a collaboration with Target's own page, which put the work in front of their audience rather than only Benny's — the reason a limited edition drop moves at the speed it needs to.

The Team

Creative Direction & Production — Sharuka S. (@sharuka.jpg)

Assistant Director & Photography — Johnavan Thomas (@johnavanthomas)

Cinematography & Editing — Stephan Charles (@filmbystephan)

Lighting & Photography — Sharujan S. (@ss.vsns)

Photo Editing — Sharuka S. (@sharuka.jpg)

Cast — Serena Pitt and Joe Amabile